Xiaomi is a Chinese electronics and software company that offers smartphones, mobile applications, laptops and related consumer electronics. It also has a wide range of home appliances and other products. Founded in 2010 by Lei Jun, Xiaomi is the 4th largest smartphone manufacturer in the world in 2018. The company’s mission is “building amazing products at fair prices” and “bringing innovation for everyone” and focuses on improving the design and performance of its products while keeping prices low.
Xiaomi products and services are available in 34 countries and regions in Asia, Western Europe and South America. The company has an extensive portfolio of gadgets ranging from cell phones, laptops, cameras to household appliances such as air conditioners, LED TVs, water purifiers and rice cookers. The company also serves customers in the field of Internet access through MiFi routers, electricity suppliers by providing power banks, blood pressure monitors and smart scales.
The company has over $ 20 billion in market value, making it the fifth most valuable technology start-up in the world. It is considered to be one of the largest smartphone manufacturers in China. It also dominates the Internet TV market in China with MIUI TV and has the largest number of active smartphone users on its MIUI forum and other social networking sites it offers.
Xiaomi was listed by Forbes as # 7 out of the top 50 global brands and as the most innovative brand of 2013. It was also ranked as the most valuable start-up in China and # 5 in the world.
Xiaomi’s rapid growth has made the company a market leader in many countries, with India, Indonesia, Malaysia and Brazil being key markets for its success. In 2013, Xiaomi sold 18 million smartphones, followed by 61 million phones in 2014, 100 million smartphones and 27 million smart home devices in 2015, and smartphones and IoT devices in 2016. In the first half of 2018 alone, Xiaomi delivered 75 million smartphones around the world.
The most popular Xiaomi brand products
As one of the largest technology companies in the world, Xiaomi has a wide range of products that have been recognized and successful.
Some of its most popular products are:
Xiaomi Mi 8 Pro: This is Xiaomi’s flagship phone that was released in October 2018. The phone is equipped with a 6.21-inch AMOLED display, Qualcomm Snapdragon 845 octa-core processor, 8 GB of RAM and 128 GB of storage. It also has a 12MP dual camera system and a 20MP front camera. The phone runs on Android 8.1 with the Xiaomi MIUI 10 interface on top.
Xiaomi Redmi 6A: This is Xiaomi’s budget smartphone and one of its most popular products. The phone has a 5.45-inch display, a Qualcomm Snapdragon 425 quad-core processor, 2GB of RAM and 16GB of data space expandable up to 256GB. It has a 13MP rear camera and a 5MP front camera for taking selfies.
Xiaomi Black Shark: This is Xiaomi’s first gaming smartphone. Black Shark has a 5.99-inch display with an 18: 9 aspect ratio and Full HD + resolution and is powered by a Qualcomm Snapdragon 845 octa-core processor paired with an Adreno 630 GPU. It comes in two variants, 6GB RAM / 64GB storage and 8GB RAM / 128GB storage, both of which have support for expandable storage.
The values, mission and company of the Xiami brand
What are the values of the Xiaomi brand?
Xiaomi has five core brand values: innovation, quality, efficiency, user experience and responsibility. These values make the company focus on improving the design and performance of its products while keeping prices low. It also makes sure that its products and services are available in many countries and regions.
What is Xiaomi’s mission?
Xiaomi’s mission is to “bring innovation for everyone”. The company focuses on improving the design and performance of its products, while keeping prices low so that more people have access to innovative technologies.
What is Xiaomi’s vision?
Xiaomi’s vision is to “create a better life for everyone”. The company strives to make innovative technologies accessible to everyone by improving the design and performance of its products while keeping prices low.