Do you need help designing a logo for your new business? Here are some tips on what to consider when designing a logo, best practices, and the most popular logo in the world.
- Think about what you want your logo to achieve for your business: Do you want it to be memorable or funny? Do you want it to represent something specific for your company? Will people know who your company is after one look at your logo, or will they have to look at it carefully first? Make sure whatever you set a goal, it will be clearly communicated in your logo design.
- Keep it simple! The best logos aren’t overly complicated; if anything, they are simple enough for anyone to draw from memory without much effort.
- Color! Is your logo clearly visible in black and white? If not, you may want to rethink your logo so that it stands out against any background, even as simple as a yellow sticky note or the side of a computer monitor. Try searching for “logo templates” to find a ready-made logo that can be tailored to your business needs.
- What’s the message you want to convey? Keep this in mind when designing a logo for different businesses. For example, a logo for an auto dealership might include a car as the main design element, while a logo for an accounting firm might include an image of an abacus or calculator. However, it is not required. Some logos do not have much to do with the services that companies offer.
- Hire a professional graphic designer who understands your needs and goals.
- Remember that a logo is only one part of a larger branding system. You can consider redesigning your logo every few years by a graphic designer to keep it fresh and up-to-date as your business evolves with changing technology.
- Register the logo as a trademark with your country’s trademark office (if necessary). You may consider patenting your logo, depending on the industry in which you operate. This does not mean that you will own someone else’s logo, but it does mean that no one else will create the exact same logo as yours in your industry.
A logo is an important part of a corporate identity, so consider our design advice. The design of the company logo is something that defines the brand you are trying to create.